This is how I see it: marketing is exposure. But the sales part of the process is closure. It’s the point that we decide to act on this “thing” that we now want, need and can no longer live without. And ultimately, in order for us to make the most of our customer’s experience we do have to be extremely active in both the marketing and the sales—or at least active in the plan behind the sales and marketing.
While I can't strongly say I believe that anything ever sells itself, I agree with the idea that a quality product or service can be much easier to sell. But every part of the process needs the best that we have to give.
As Gregory Berns, Psychiatrist and Author of Iconoclast: A Neuroscientist Reveals How To Think Differently says:
“A person can have the greatest idea in the world…but if that person can’t convince enough other people, it doesn’t matter.’’
It’s also true of products because convincing “enough other people” is the marketing process. We just need to consider product development as the first part of the marketing process. Better products, better marketing, a better sales process leads to a better business.
So what do you think? In the meantime, here is a quick “2-part” marketing process/summary (and thanks, David, for your comments).
Your marketing budget may be slashed, forcing you to use non-traditional but more cost effective mediums. That’s ok, you can still get your name out there. You just have to:
You need a website home that is more than just a brochure online. Have an about page that sounds like there are real people behind the business. Use a blog to have personal engagement with some of your visitors.
You can also use social media to connect and have a conversation. Act like you are talking to real people—because you are. And then give them some place to go when they finish talking to you on social media. That “some place” should be your information filled website that completely relates to your product or service and your audience.
Create one heck of a product or service that solves a real problem. And make it simple, or as simple as possible. When developing or upgrading the product, think like the client. Feel their frustration and work to alleviate it.
If you have a hard time role playing, then talk to real clients and find out what they really hate.
In this economy money is spent daily, but only when necessary. And oftentimes necessary just means irresistible. So design an irresistible product for your target audience and then market it like it matters.