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Website copy mistake that makes you sound like a fake Nigerian prince

Do you know what you have in common with a fake Nigerian prince? Both of you write with No respect For Capitalization Rules.

Lack of proper capitalization makes your prospects doubt your credibility.

The problem is not that all your prospects take grammar seriously. It's just they've seen such wild caps before.

In an email from a Nigerian prince who "wishes to transfer Funds Urgently to you."

As well as in cold emails from all kinds of shady businesses offering "to make you make money from home" or, as of late, to sell you "a get rich quick scheme".

How to capitalize your copy so that your prospects don't think your business is shady

Don't capitalize:

  • Articles (a, an, the)
  • Coordinating conjunctions (and, but, for)
  • Prepositions (at, by, to, etc.)
  • What you do (your proffession)
  • Industry terms that are combinations of commonly used words

Capitalize:

  • First word of a sentence
  • People's / company's names
  • Cities, countries, nationalities, languages
  • Days, months, holidays

Random caps usually creep into website taglines and page subheads.

Check your homepage and other important pages to make sure your prospects don't think you're a fake Nigerian prince.

Cheers.

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