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What is Website Copy?

Pearl: how did you get your website to generate so much leads and sell your products so fast? It is intersting to know how you could pull this off.

Me: I could do that because I had a solid and well thought out website copy.

Pearl: What is website copy?

Website copy is the written word of your website that is structured and well thought out to persuade visitors to take certain actions. It is the text you use to sell and describe a product, present a service to your website visitors or describe a certain entity.

You can have the coolest spinning, flaming, flashing, morphing graphics on your site and still not sell a dime’s worth of product. The reason? Words sell. The most boring, blackwords-on-white-background sales page will outperform a flashy, colorful site every time with the right words.

When someone visit your website for the first time, you need to give them an impression that makes them come back. Hook them within the first 2seconds and get them to be interested in what you have to offer.

How to structure you web pages?

Websites usually would come in different categories and your website copy and structure depends on the category your website falls under. Categories we have are of the following but not limited to e-commerce, landing page, corporate site, blogs, and resume / portfolio.

I'll give you a list of what the structure of a landing page, e-commerce site, and a corporate site can consist of.

Landing page (Similar to a print sales letter.)

  • Headline
  • Sub-head
  • Salutation
  • Opening paragraph where you grab them with your main benefit
  • Proof that what you claim is true Main body: more benefits and more evidence
  • Testimonials
  • The call to action
  • The PS

E-commerce website

  • Product pages
  • Checkout and payment pages
  • Discussion boards
  • Corporate background
  • Terms and conditions
  • Privacy policy

Corporate website

  • Home
  • About us
  • Our services/products
  • Our team
  • Client area
  • For investors
  • Testimonials/case studies
  • Press
  • Careers
  • Corporate social responsibility
  • Privacy policy
  • Contact us
  • Sitemap

Remember that visitors to your website may not be coming in to the home page and then proceeding in an orderly fashion through each successive page on the sitemap. If they’re coming via a search engine, who knows which page they’ll land on. That means you can’t assume prior knowledge on any given page. It doesn’t mean you have to repeat the whole company profile on every page, just that have to provide enough context, which informs the user on what they could possibly do on your website.

Your website is your identity to the world, make it work.

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